As their new business continued to grow and gain customers, Owners/Electrical Technicians Greg and Kevin realized it was time for a logo to start building their brand.

Having worked with Greg on other projects we had gotten to know each other a little bit which inspired a few different concept directions and the winning concept represents their capabilities being able to service both the Residential and the Commercial sectors. The red “G” represents residential buildings/homes, and the silver “E” represents commercial buildings.

We wanted to keep a bold, clean and spaced main lettering to make it easy to read from a distance and make the graphics on their trucks stand out.


CLIENT: Genuine Electric Inc.

Genuine Electric Inc. Logo Design